Browsing by Advisor Guerreiro, João

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Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)TypeAccess Type
25-Nov-2022An unequal race for attention? A comparative case study between human and virtual influencers on social mediaEnzig, JoshuaMaster ThesisOpen Access
6-Dec-2021Predictors of active loyalty: The case of hotel group XPrada, Ana Vera NascimentoMaster ThesisOpen Access
13-Nov-2024Trust formation in generative AI: The role of media richness and value systemsFlekler, AlinaMaster ThesisOpen Access