Browsing by Author Gu, Y.
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2025 | Augmented reality in retail: Technical and emotional factors after experience: E-commerce consumption decision | Gary, F.; Zhou, X.; Tang, Y. M.; Gu, Y.; Moreira, A. C. | Article | Open Access |
| 2026 | How music–video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues | Gary, J.; Gu, Y.; Wang, H.; Zhou, X.; Yan, F.; Moreira, A. C. | Article | Open Access |