Browsing by Subject Green advertising
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2013 | Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case | Karunamoorthy, S; Selvarasu, A.; Filipe, J. | Article | Open Access |
| 19-Dec-2024 | O poder da publicidade verde nas redes sociais para o consumidor do futuro: Um caso geracional | Santos, Mariana Lopes dos | Master Thesis | Open Access |
| 11-Oct-2024 | Sustainable signals, sceptical minds: Probing advertising factors leading to greenwashing perception | Chenga, Anita Yona | Master Thesis | Open Access |