Browsing by Subject Online engagement
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2017 | Consumer-brand engagement through website stimuli | Bilro, R. G.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2020 | Exploring consumer-brand engagement in online environments designed for tourism | Bilro, R.G.; Loureiro, S. M. C. | Book Chapter | Open Access |
| 2020 | Firm performance through online engagement: The role of experience and customer inspiraton | Alreesh, M.; Loureiro, S. M. C.; Bilro, R. G. | Conference Object | Open Access |
| 2018 | How can stimuli and emotions help increase brand advocacy | Loureiro, S. M. C.; Bilro, R. | Conference Object | Open Access |
| 11-Dec-2020 | Is digital influencers’ content more effective than your brands’ in creating online brand related content?: The impact of perceptions regarding digital influencers as source of brand content on consumers’ purchase intention of beauty brands | Branco, Cláudia Alexandra Vicente | Master Thesis | Open Access |