Browsing by Author Lopes, Margarida Pires
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| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2-Dec-2025 | Is a picture really worth a thousand words? : The role of product involvement in the effectiveness of visual vs. verbal point-of-purchase advertising | Lopes, Margarida Pires | Master Thesis | Restricted Access |