Browsing by Author Schivinski, B.
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) | Type | Access Type |
| 2026 | City branding’s influence on social media engagement: The cool factor | Schivinski, B.; Li, X.; Alahmari, A. M.; Nguyen, Q. P.; Czarnecka, B.; Loureiro, S. M. C. | Article | Open Access |
| 2024 | In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content | Souto, D.; Loureiro, S. M. C.; Schivinski, B.; Neves, H. | Article | Open Access |
| 2020 | Social media brand engagement in the context of collaborative consumption: the case of AIRBNB | Schivinski, B.; Langaro, D.; Fernandes, T.; Guzmán, F. | Article | Open Access |
| 2024 | What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand coolness | Aleem, A.; Loureiro, S. M. C.; Schivinski, B.; Aguiar, M. | Article | Open Access |
