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Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/11798
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dc.contributor.authorSelvarasu, A.-
dc.contributor.authorNatarajan, K.-
dc.contributor.authorFilipe, J.-
dc.date.accessioned2016-07-19T11:56:22Z-
dc.date.available2016-07-19T11:56:22Z-
dc.date.issued2013-
dc.identifier.issn2047-0916por
dc.identifier.urihttps://ciencia.iscte-iul.pt/public/pub/id/12627-
dc.identifier.urihttp://hdl.handle.net/10071/11798-
dc.description.abstractThe study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organizationpor
dc.language.isoengpor
dc.publisherExcellingTech Publisherpor
dc.rightsopenAccesspor
dc.subjectInternal marketingpor
dc.subjectInternal customer servicepor
dc.subjectCustomer pyramid orientationpor
dc.subjectBanking service performancepor
dc.titleEffect of internal-marketing-mix on customer-pyramid-oriented banking service performance: an Indian experiencepor
dc.typearticleen_US
dc.pagination583-593por
dc.publicationstatusPublicadopor
dc.peerreviewedyespor
dc.relation.publisherversionThe definitive version is available at: http://www.ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/Selvarasu/496por
dc.journalInternational Journal of Latest Trends in Finance and Economics Sciencespor
dc.distributionInternacionalpor
dc.volume3por
dc.number3por
degois.publication.firstPage583por
degois.publication.lastPage593por
degois.publication.issue3por
degois.publication.titleInternational Journal of Latest Trends in Finance and Economics Sciencespor
dc.date.updated2016-07-19T11:55:12Z-
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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