Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/16354
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dc.contributor.authorLoureiro, S. M. C.-
dc.contributor.authorLima, F.-
dc.date.accessioned2018-07-12T15:34:18Z-
dc.date.available2018-07-12T15:34:18Z-
dc.date.issued2017-
dc.identifier10.15444/GFMC2017.06.07.01en_US
dc.identifier.urihttps://ciencia.iscte-iul.pt/id/ci-pub-40878-
dc.identifier.urihttp://hdl.handle.net/10071/16354-
dc.description.abstractThis study was conducted in real art galleries in Lisbon to explore whether the experience lived at an art gallery with or without music background may positively influence behavioral intentions directly or through the positive emotions and the memory created. A total of two hundred and eighteen questionnaire were collected from the seven art gallery. Findings reveal that the intentions to recommend and encourage others to visit the art gallery is a function of pleasant arousal and memories. In this study we also show the influence of background music in helping encoding the information provided by stimuli, which induce visitors to incentive others to visit the art gallery.por
dc.language.isoengpor
dc.publisherGlobal Alliance of Marketing & Management Associationspor
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147442/PTpor
dc.rightsopenAccesspor
dc.subjectArt experience consumptionpor
dc.subjectEmotionspor
dc.subjectMemorypor
dc.subjectBackground musicpor
dc.titleThe background music at art galleries experience in Lisbonpor
dc.typeconferenceObjecten_US
dc.pagination531-535por
dc.publicationstatusPublicadopor
dc.peerreviewedyespor
dc.journal2017 Global Fashion Management Conferencepor
dc.distributionInternacionalpor
degois.publication.firstPage531por
degois.publication.lastPage535por
degois.publication.locationViennapor
degois.publication.title2017 Global Fashion Management Conferencepor
dc.date.updated2018-07-12T15:29:54Z-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.identifier.doi10.15444/GFMC2017.06.07.01-
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

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