Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/22769Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bilro, R. G. | - |
| dc.contributor.author | Loureiro, S. M. C. | - |
| dc.contributor.author | Guerreiro, J. | - |
| dc.contributor.author | Raposo, D. | - |
| dc.date.accessioned | 2021-06-18T14:40:26Z | - |
| dc.date.available | 2021-06-18T14:40:26Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.issn | 1976-8699 | - |
| dc.identifier.uri | http://hdl.handle.net/10071/22769 | - |
| dc.description.abstract | This research seeks to unveil how YouTube influencers and digital interaction can contribute to the process of customer-brand relationship and engagement. Based on in-depth interviews of female Youtubers devoted to the lifestyle categories, we aim to comprehend the engagement factors that influencers should rely on to promote engagement between their followers and the brands they advocate. | eng |
| dc.language.iso | eng | - |
| dc.publisher | Global Alliance of Marketing and Management Associations | - |
| dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | - |
| dc.rights | openAccess | - |
| dc.subject | Influencer marketing | eng |
| dc.subject | YouTubers | eng |
| dc.subject | Customer-brand relationship | eng |
| dc.subject | Customer engagement | eng |
| dc.title | How influencers and digital interaction can impact customer-brand relationship and engagement | eng |
| dc.type | conferenceObject | - |
| dc.event.title | 2020 Global Marketing Conference at Seoul | - |
| dc.event.type | Conferência | pt |
| dc.event.location | Seul | eng |
| dc.event.date | 2020 | - |
| dc.pagination | 465 - 467 | - |
| dc.peerreviewed | yes | - |
| dc.journal | 2020 Global Marketing Conference at Seoul Proceedings | - |
| dc.volume | 2020 | - |
| degois.publication.firstPage | 465 | - |
| degois.publication.lastPage | 467 | - |
| degois.publication.location | Seul | eng |
| degois.publication.title | How influencers and digital interaction can impact customer-brand relationship and engagement | eng |
| dc.date.updated | 2021-06-18T15:39:58Z | - |
| dc.description.version | info:eu-repo/semantics/publishedVersion | - |
| dc.identifier.doi | 10.15444/GMC2020.04.06.03 | - |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| iscte.subject.ods | Trabalho digno e crescimento económico | por |
| iscte.subject.ods | Indústria, inovação e infraestruturas | por |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-77147 | - |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| conferenceobject_77147.pdf | Versão Editora | 203,92 kB | Adobe PDF | View/Open |
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