Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/25255Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Cayolla, R. R. | - |
| dc.contributor.author | Loureiro, S. M. C. | - |
| dc.date.accessioned | 2022-05-04T10:42:00Z | - |
| dc.date.available | 2022-05-04T10:42:00Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.issn | 2771-9359 | - |
| dc.identifier.uri | http://hdl.handle.net/10071/25255 | - |
| dc.description.abstract | Football brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan identity, and memory are the three major themes that emerged and also discussed in the light of known literature. | eng |
| dc.language.iso | eng | - |
| dc.publisher | Academia.edu | - |
| dc.relation | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00315%2F2020/PT | - |
| dc.rights | openAccess | - |
| dc.title | Football brand managers perspectives how to deal with fans emotions | eng |
| dc.type | article | - |
| dc.peerreviewed | yes | - |
| dc.journal | Academia Letters | - |
| degois.publication.title | Football brand managers perspectives how to deal with fans emotions | eng |
| dc.date.updated | 2022-05-04T11:41:27Z | - |
| dc.description.version | info:eu-repo/semantics/publishedVersion | - |
| dc.identifier.doi | 10.20935/AL550 | - |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| iscte.subject.ods | Saúde de qualidade | por |
| iscte.subject.ods | Reduzir as desigualdades | por |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-85006 | - |
| Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| article_85006.pdf | Versão Editora | 47,15 kB | Adobe PDF | View/Open |
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