Futures of algorithms and choices: Structuration of algorithmic imaginaries and digital platforms in Europe

Abstract

The increasing impact of algorithmically driven processes on human societies, which can exacerbate political, economic, and cultural asymmetries, raises questions about reducing human agency by constraining platform structures. We draw on the theoretical concept of algorithmic imaginary, which captures users’ appropriations and ideas of these processes. In this paper, we focus on the dynamics between agency and structure in algorithmic imaginaries regarding the future of digital media platforms in Europe. The paper takes structuration theory as a theoretical starting point and employs methods of futures studies to analyze how the future is constructed in scenarios developed by a diversity of experts participating in a series of workshops. The future scenarios analysis is mapped around four actors, namely platform users, platform corporations, algorithms and institutions. By considering the role of various actors, particularly institutions, and their interdependencies this paper contributes to more balanced conceptualizations of algorithmic imaginaries, which tend to be centered around users’ perspectives.