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Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/8640
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dc.contributor.authorSelvarasu, A.-
dc.contributor.authorFilipe, J. A.-
dc.contributor.authorKathiravan, C.-
dc.contributor.authorFerreira, Manuel Alberto M.-
dc.contributor.authorPedro, M. I.-
dc.date.accessioned2015-03-20T16:56:37Z-
dc.date.available2015-03-20T16:56:37Z-
dc.date.issued2011-
dc.identifier.issn2075-4124por
dc.identifier.urihttps://ciencia.iscte-iul.pt/public/pub/id/711-
dc.identifier.urihttp://hdl.handle.net/10071/8640-
dc.description.abstractThe aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India.por
dc.language.isoengpor
dc.publisherProgress IPS LLCpor
dc.rightsopenAccesspor
dc.subjectSustainable competitive positional advantagepor
dc.subjectCost leadershippor
dc.subjectDifferentiationpor
dc.subjectStrategiespor
dc.subjectMotivatorspor
dc.subjectInhibitorspor
dc.titleA research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)por
dc.typearticleen_US
dc.pagination835-842por
dc.publicationstatusPublicadopor
dc.peerreviewedSimpor
dc.journalInternational Journal of Academic Researchpor
dc.distributionInternacionalpor
dc.volume3por
dc.number1por
degois.publication.firstPage835por
degois.publication.lastPage842por
degois.publication.issue1por
degois.publication.titleInternational Journal of Academic Researchpor
dc.date.updated2015-03-20T16:54:41Z-
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica
DM-RI - Artigos em revistas científicas internacionais com arbitragem científica

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